{"id":4785,"date":"2024-10-23T13:21:13","date_gmt":"2024-10-23T13:21:13","guid":{"rendered":"https:\/\/www.themoule.com\/?p=4785"},"modified":"2025-12-09T17:46:40","modified_gmt":"2025-12-09T17:46:40","slug":"como-hacer-un-buen-spot-de-marca-en-5-puntos","status":"publish","type":"post","link":"https:\/\/www.themoule.com\/en\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/","title":{"rendered":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?"},"content":{"rendered":"

\u00abUn buen spot de marca conecta emociones y deja una huella duradera en la mente del espectador.\u00bb<\/em><\/p>\n\n\n\n

\n\n\n\n

Un spot <\/em>publicitario es algo que todos buscamos. A trav\u00e9s de unos pocos segundos tienes la oportunidad de generar emociones, transmitir valores y destacar frente la competencia. Pero, \u00bfC\u00f3mo puedo hacer un buen spot <\/em>de marca? A continuaci\u00f3n, Moule <\/a>te comparte 5 puntos para crear un spot <\/em>de marca memorable.<\/p>\n\n\n\n

    \n
  1. Conoce a tu audiencia<\/strong><\/li>\n<\/ol>\n\n\n\n

    Antes de iniciar una campa\u00f1a publicitaria es fundamental tener claro a qui\u00e9n va dirigido. Conocer los intereses, necesidades y comportamientos de nuestro target <\/a>para as\u00ed adaptar el contenido de manera precisa.<\/p>\n\n\n\n

    Segmenta a tu audiencia y crea perfiles de usuario o \u201cbuyer personas\u201d<\/em>. De esta manera podr\u00e1s personalizar el mensaje seg\u00fan el grupo al que deseas llegar.<\/p>\n\n\n\n

    2. Idea clara<\/strong><\/p>\n\n\n\n

    Los spots <\/em>m\u00e1s efectivos suelen girar en torno a una sola idea clave. Evita mensajes confusos o demasiado cargados; menos es m\u00e1s. La publicidad debe aportar un mensaje claro, fluido y f\u00e1cil de entender.<\/p>\n\n\n\n

    Elige un concepto central que quieras que tu audiencia recuerde y construye el spot<\/a><\/em> en torno a ello. En Moule <\/a>esta estrat\u00e9gia nos ayuda a que la idea principal quede grabada en la mente del espectador.<\/p>\n\n\n\n

    3. Cuenta una historia atractiva <\/strong><\/p>\n\n\n\n

    Las historias generan empat\u00eda y conexi\u00f3n emocional. Un buen spot <\/em>no solo informa, sino que tambi\u00e9n narra una historia que atrapa la atenci\u00f3n desde el primer segundo. Esta historia puede ser inspiradora, divertida o conmovedora, pero siempre debe ser relevante para el producto o servicio que se promociona.<\/p>\n\n\n\n

    Nosotros como empresa productora<\/a>, utilizamos personajes, escenarios o situaciones con las que el p\u00fablico pueda identificarse f\u00e1cilmente. La narraci\u00f3n debe fluir de manera natural, llevando a la audiencia a una conclusi\u00f3n memorable.<\/p>\n\n\n\n

    4. Crea un impacto visual <\/strong><\/p>\n\n\n\n

    Vivimos en una era visual, donde las im\u00e1genes pueden comunicar m\u00e1s que las palabras. El dise\u00f1o, los colores, la calidad de la producci\u00f3n y la direcci\u00f3n de arte son factores cruciales que determinan el impacto de un spot<\/em>. Un estilo visual bien ejecutado puede hacer que tu marca sea f\u00e1cilmente reconocible y recordada.<\/p>\n\n\n\n

    En Moule<\/a> nos aseguramos de que la est\u00e9tica visual est\u00e9 alineada con la identidad de tu marca. El uso de elementos visuales distintivos, como un logotipo fuerte o una paleta de colores coherente, ayuda a reforzar el branding<\/a>.<\/p>\n\n\n\n

    5. Haz un llamado a la acci\u00f3n<\/strong> <\/p>\n\n\n\n

    Un buen spot <\/em>no solo busca entretener o generar emociones, sino tambi\u00e9n provocar una respuesta del espectador. Define claramente cu\u00e1l es la acci\u00f3n que deseas que tu audiencia realice despu\u00e9s de ver el anuncio: visitar un sitio web, seguir a la marca en redes sociales, etc. El call to action<\/em> (CTA)<\/a><\/strong> debe ser claro y f\u00e1cil de ejecutar.<\/p>\n\n\n\n

    Te damos un consejo, no dejes el CTA <\/em>para el \u00faltimo segundo del spot<\/em>. Puede estar impl\u00edcito en la narrativa o presentarse en varias partes del anuncio, para que el espectador est\u00e9 continuamente dirigido hacia la acci\u00f3n deseada.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \u00abUn buen spot de marca conecta emociones y deja una huella duradera en la mente del espectador.\u00bb Un spot publicitario es algo que todos buscamos. A trav\u00e9s de unos pocos segundos tienes la oportunidad de generar emociones, transmitir valores y destacar frente la competencia. Pero, \u00bfC\u00f3mo puedo hacer un buen spot de marca? A continuaci\u00f3n, […]<\/p>\n","protected":false},"author":7,"featured_media":4789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[28,125,24,25,124,27],"class_list":["post-4785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-fotografia","tag-marca","tag-moule","tag-productora","tag-spot","tag-video"],"yoast_head":"\n\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?<\/title>\n<meta name=\"description\" content=\"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themoule.com\/en\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?\" \/>\n<meta property=\"og:description\" content=\"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themoule.com\/en\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/\" \/>\n<meta property=\"og:site_name\" content=\"Mo\u00fcle - Productora audiovisual independiente - Direcci\u00f3n Creativa - Direcci\u00f3n Ejecutiva\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moulepeople\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T13:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T17:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naiara Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moulepeople\" \/>\n<meta name=\"twitter:site\" content=\"@moulepeople\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naiara Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/\"},\"author\":{\"name\":\"Naiara Fernandez\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#\\\/schema\\\/person\\\/582ba7ab9d0ddfeb187ff8b366258af3\"},\"headline\":\"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?\",\"datePublished\":\"2024-10-23T13:21:13+00:00\",\"dateModified\":\"2025-12-09T17:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/\"},\"wordCount\":524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blog-spot.jpg\",\"keywords\":[\"fotograf\u00eda\",\"marca\",\"moule\",\"productora\",\"Spot\",\"v\u00eddeo\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/\",\"name\":\"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blog-spot.jpg\",\"datePublished\":\"2024-10-23T13:21:13+00:00\",\"dateModified\":\"2025-12-09T17:46:40+00:00\",\"description\":\"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blog-spot.jpg\",\"contentUrl\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/blog-spot.jpg\",\"width\":1920,\"height\":720,\"caption\":\"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/como-hacer-un-buen-spot-de-marca-en-5-puntos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.themoule.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#website\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/\",\"name\":\"Mo\u00fcle | Productora Audiovisual & Storytelling\",\"description\":\"Productora audiovisual creativa\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#organization\"},\"alternateName\":\"Moule productora\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.themoule.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#organization\",\"name\":\"Mo\u00fcle | Productora Audiovisual & Storytelling\",\"alternateName\":\"Moule films\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/moule_iconblack.png\",\"contentUrl\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/moule_iconblack.png\",\"width\":915,\"height\":935,\"caption\":\"Mo\u00fcle | Productora Audiovisual & Storytelling\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/moulepeople\",\"https:\\\/\\\/x.com\\\/moulepeople\",\"https:\\\/\\\/www.instagram.com\\\/moulepeople\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/moule\\\/?viewAsMember=true\",\"https:\\\/\\\/vimeo.com\\\/mouletv\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/#\\\/schema\\\/person\\\/582ba7ab9d0ddfeb187ff8b366258af3\",\"name\":\"Naiara Fernandez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/litespeed\\\/avatar\\\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684\",\"url\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/litespeed\\\/avatar\\\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684\",\"contentUrl\":\"https:\\\/\\\/www.themoule.com\\\/wp-content\\\/litespeed\\\/avatar\\\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684\",\"caption\":\"Naiara Fernandez\"},\"url\":\"https:\\\/\\\/www.themoule.com\\\/en\\\/author\\\/naiarafernandez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?","description":"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themoule.com\/en\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?","og_description":"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.","og_url":"https:\/\/www.themoule.com\/en\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/","og_site_name":"Mo\u00fcle - Productora audiovisual independiente - Direcci\u00f3n Creativa - Direcci\u00f3n Ejecutiva","article_publisher":"https:\/\/www.facebook.com\/moulepeople","article_published_time":"2024-10-23T13:21:13+00:00","article_modified_time":"2025-12-09T17:46:40+00:00","og_image":[{"width":1920,"height":720,"url":"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg","type":"image\/jpeg"}],"author":"Naiara Fernandez","twitter_card":"summary_large_image","twitter_creator":"@moulepeople","twitter_site":"@moulepeople","twitter_misc":{"Written by":"Naiara Fernandez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#article","isPartOf":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/"},"author":{"name":"Naiara Fernandez","@id":"https:\/\/www.themoule.com\/#\/schema\/person\/582ba7ab9d0ddfeb187ff8b366258af3"},"headline":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?","datePublished":"2024-10-23T13:21:13+00:00","dateModified":"2025-12-09T17:46:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/"},"wordCount":524,"commentCount":0,"publisher":{"@id":"https:\/\/www.themoule.com\/#organization"},"image":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg","keywords":["fotograf\u00eda","marca","moule","productora","Spot","v\u00eddeo"],"articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/","url":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/","name":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?","isPartOf":{"@id":"https:\/\/www.themoule.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#primaryimage"},"image":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg","datePublished":"2024-10-23T13:21:13+00:00","dateModified":"2025-12-09T17:46:40+00:00","description":"Estos 5 puntos que Moule te da podr\u00e1s producir un anuncio no solo destaque, sino que tambi\u00e9n logre conectar emocionalmente con tu p\u00fablico.","breadcrumb":{"@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#primaryimage","url":"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg","contentUrl":"https:\/\/www.themoule.com\/wp-content\/uploads\/2024\/10\/blog-spot.jpg","width":1920,"height":720,"caption":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themoule.com\/como-hacer-un-buen-spot-de-marca-en-5-puntos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.themoule.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo hacer un buen spot de marca en 5 puntos?"}]},{"@type":"WebSite","@id":"https:\/\/www.themoule.com\/#website","url":"https:\/\/www.themoule.com\/","name":"Mo\u00fcle | Productora Audiovisual & Storytelling","description":"Productora audiovisual creativa","publisher":{"@id":"https:\/\/www.themoule.com\/#organization"},"alternateName":"Moule productora","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themoule.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.themoule.com\/#organization","name":"Mo\u00fcle | Productora Audiovisual & Storytelling","alternateName":"Moule films","url":"https:\/\/www.themoule.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themoule.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.themoule.com\/wp-content\/uploads\/2023\/03\/moule_iconblack.png","contentUrl":"https:\/\/www.themoule.com\/wp-content\/uploads\/2023\/03\/moule_iconblack.png","width":915,"height":935,"caption":"Mo\u00fcle | Productora Audiovisual & Storytelling"},"image":{"@id":"https:\/\/www.themoule.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moulepeople","https:\/\/x.com\/moulepeople","https:\/\/www.instagram.com\/moulepeople\/","https:\/\/www.linkedin.com\/company\/moule\/?viewAsMember=true","https:\/\/vimeo.com\/mouletv"]},{"@type":"Person","@id":"https:\/\/www.themoule.com\/#\/schema\/person\/582ba7ab9d0ddfeb187ff8b366258af3","name":"Naiara Fernandez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themoule.com\/wp-content\/litespeed\/avatar\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684","url":"https:\/\/www.themoule.com\/wp-content\/litespeed\/avatar\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684","contentUrl":"https:\/\/www.themoule.com\/wp-content\/litespeed\/avatar\/077cb96c13d41cc73d192116fcdcbfc2.jpg?ver=1778327684","caption":"Naiara Fernandez"},"url":"https:\/\/www.themoule.com\/en\/author\/naiarafernandez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/posts\/4785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/comments?post=4785"}],"version-history":[{"count":10,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/posts\/4785\/revisions"}],"predecessor-version":[{"id":4809,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/posts\/4785\/revisions\/4809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/media\/4789"}],"wp:attachment":[{"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/media?parent=4785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/categories?post=4785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themoule.com\/en\/wp-json\/wp\/v2\/tags?post=4785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}