{"id":3727,"date":"2024-06-02T14:46:05","date_gmt":"2024-06-02T14:46:05","guid":{"rendered":"https:\/\/www.themoule.com\/?page_id=3727"},"modified":"2026-01-28T13:22:52","modified_gmt":"2026-01-28T13:22:52","slug":"moli-labad","status":"publish","type":"page","link":"https:\/\/www.themoule.com\/en\/proyectos\/moli-labad\/","title":{"rendered":"Proyecto Ind. Mol\u00ed Abad"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3727\" class=\"elementor elementor-3727\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e22bb5 elementor-section-height-min-height elementor-section-stretched elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"3e22bb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec816d\" data-id=\"eec816d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b20068e elementor-widget elementor-widget-heading\" data-id=\"b20068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MOL\u00cd L'ABAD 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1577629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1577629\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6176bb8\" data-id=\"6176bb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998969d elementor-widget elementor-widget-video\" data-id=\"998969d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/952851264?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\" data-no-translation-title=\"\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-427ee18 e-flex e-con-boxed e-con e-parent\" data-id=\"427ee18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-990eafd elementor-widget elementor-widget-image\" data-id=\"990eafd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"81\" src=\"https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-1024x81.jpg\" class=\"attachment-large size-large wp-image-7172\" alt=\"MOVIE BARCODE SOY\" srcset=\"https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-1024x81.jpg 1024w, https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-300x24.jpg 300w, https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-768x60.jpg 768w, https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-1536x121.jpg 1536w, https:\/\/www.themoule.com\/wp-content\/uploads\/2025\/09\/SOY-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-010158a e-flex e-con-boxed e-con e-parent\" data-id=\"010158a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedfa72 elementor-widget elementor-widget-text-editor\" data-id=\"dedfa72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #ffffff;\"><b>La narrativa de la reconexi\u00f3n esencial.<\/b><\/span><\/h1>\n<h3><span style=\"color: #ffffff;\"><b>El Desaf\u00edo.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">El sector del turismo de monta\u00f1a a menudo cae en el clich\u00e9 visual de los paisajes y el confort material. El reto para Mol\u00ed Abad era romper esa barrera y comunicar sus valores fundacionales (respeto, simbiosis con el entorno y autenticidad) de una manera que resonara con un p\u00fablico saturado de publicidad convencional. El objetivo era crear una pieza que no se sintiera como un anuncio, sino como un manifiesto de identidad.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>La Narrativa de Transformaci\u00f3n: Mimetismo y Valor Humano.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bajo el concepto \u00abSOY\u00bb, dise\u00f1amos una narrativa de intriga donde el mensaje se revela de forma org\u00e1nica y pausada. La pieza se apoya en el paralelismo visual entre las emociones humanas y la nobleza animal, estableciendo un v\u00ednculo emocional que trasciende lo comercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No mostramos un servicio; mostramos un estado de \u00e1nimo. Al dilatar el desenlace, conseguimos que el espectador se sumerja en la atm\u00f3sfera del resort antes de comprender la finalidad del v\u00eddeo, logrando una tasa de atenci\u00f3n muy superior a la media del sector. Cada secuencia es una traslaci\u00f3n visual de un valor corporativo, humanizando la marca y convirti\u00e9ndola en un refugio para el alma.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>El Resultado Estrat\u00e9gico.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hemos transformado la percepci\u00f3n de un resort vacacional en un destino de reconexi\u00f3n emocional. La campa\u00f1a \u00abSOY\u00bb ha logrado posicionar a Mol\u00ed Abad como una marca con prop\u00f3sito, elevando su autoridad en el nicho de turismo sostenible y de calidad, donde el cliente no solo busca una estancia, sino una experiencia que valide su propia identidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3867b68 e-flex e-con-boxed e-con e-parent\" data-id=\"3867b68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64f76f9 e-con-full e-flex e-con e-child\" data-id=\"64f76f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0984a e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"0c0984a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal_mobile&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"12621898\" aria-label=\"Tabs. 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data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/themoule.com\/wp-content\/uploads\/2024\/11\/FINALEDICIO-MOLI.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-126218984\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-126218984\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\"elementor-element elementor-element-0b51e66 e-con-full e-flex e-con e-child\" data-id=\"0b51e66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-0db5c48 e-con-full e-flex e-con e-child\" data-id=\"0db5c48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-735fd6e elementor-widget elementor-widget-text-editor\" data-id=\"735fd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p><p>XAVI DRAGO<\/p><p>\u00a0<\/p><p>Jefa de producci\u00f3n<\/p><p>ANNA REVER<\/p><p>\u00a0<\/p><p>Director de fotografia<\/p><p>IBON TABOADA ALCIBAR<\/p><p>\u00a0<\/p><p>Direcci\u00f3n de arte<\/p><p>BUSTO ESTUDIOS<\/p><p>\u00a0<\/p><p>Una producci\u00f3n de<\/p><p>MOULE<\/p><p>\u00a0<\/p><p>Agencia creativa<\/p><p>BUSTO ESTUDIOS<\/p><p>\u00a0<\/p><p>Actriz infantil<\/p><p>NOA CORT\u00c9Z<\/p><p>\u00a0<\/p><p>Actor infantil<\/p><p>JOAN CORTEZ<\/p><p>\u00a0<\/p><p>Actor adulto<\/p><p>ISRAEL MARTINEZ<\/p><p>\u00a0<\/p><p>Actriz adulta<\/p><p>MARIA LLEIX\u00c0<\/p><p>\u00a0<\/p><p>Ayudante de producci\u00f3n<\/p><p>AARON GOMEZ<\/p><p>\u00a0<\/p><p>Sonido directo<\/p><p>PAU AMAR\u00c9<\/p><p>\u00a0<\/p><p>1er operador de c\u00e1mara<\/p><p>IBON TABOADA ALCIBAR<\/p><p>\u00a0<\/p><p>Auxiliar de c\u00e1mara<\/p><p>ANDREA CAPILLA<\/p><p>\u00a0<\/p><p>Script<\/p><p>EMILIO HACKET<\/p><p>\u00a0<\/p><p>Storyboard<\/p><p>ABRIL CID<\/p><p>\u00a0<\/p><p>Edici\u00f3n<\/p><p>XAVI DRAGO<\/p><p>\u00a0<\/p><p>Guion<\/p><p>XAVI DRAGO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MOL\u00cd L&#8217;ABAD 2024 https:\/\/vimeo.com\/952851264?share=copy La narrativa de la reconexi\u00f3n esencial. El Desaf\u00edo. El sector del turismo de monta\u00f1a a menudo cae en el clich\u00e9 visual de los paisajes y el confort material. El reto para Mol\u00ed Abad era romper esa barrera y comunicar sus valores fundacionales (respeto, simbiosis con el entorno y autenticidad) de una [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5371,"parent":747,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3727","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto Ind. 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